Purvaai, which means ‘Winds from the East’ in the ancient language Sanskrit, was founded in early 2011 by three friends of Indian origin, who cherish the strong connections they have to their roots in the vibrant culture and colourful aesthetic of India.

With this venture, we hope to explore and reflect the diversity of Indian art and craft and its varied influences on home décor.

The range of Indian handicrafts is as diverse as the sub-continent itself. At Purvaai, we aim to share the knowledge about these ancient crafts to create an awareness and appreciation of many of the lesser known techniques.

Our unique products largely use locally sourced natural fabrics, handcrafted textiles and traditional Indian embroidery techniques.

The product range, which includes cushions and throws, will enliven your home. The exquisite art-like designs are not only reminiscent of our vibrant origin but also resonate with all the elegance of modern contemporary design.